Try out the terminal of a brand company. When you press the button you are logged in as a brand company. The demo is restarted automatically after 3 rounds
The brand company: Creative competition
- Make the best deals with the cafés
- Make your brand more known
- Earn good money on the stock exchange
The brand company is the owner of one or several coffee brands who fight for shares of the retail market. It is about convincing the cafés to buy coffee from them. When they sell to the cafés, they can automatically sell greater quantities of coffee to supermarkets (although they are not included in the game). The strategy aimed at the cafés is to help them with their marketing and at the same time offer a competitive price. The brand company also trades futures contracts on the stock exchange via a broker.